How To Stop Struggling To Convert Leads Into Sales - Made Simple Often when people begin their career in sales they attempt to push their reasons for purchasing whatever product or service they are selling onto their customer. As a result the customer often feels that he's being pressured into making a purchase and will frequently respond with "I'll have to think about it or I'll have to talk it over with my spouse". While there may be times when this is a genuine response more often it's simply a way for the customer to ease himself out of the sales process. It's absolutely critical for the salesperson to find out what the buying motivations are of the customer and then make the sales presentation based on that. Today people are very sophisticated and they don't like being sold, although they do love to buy.
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