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TIP! The content you use needs to be interesting. When you are shooting videos, make them as intriguing and compelling as possible.

Video Marketing Techniques Promote Your Products & Services

Are you the boss? If yes, you should try using videos to promote your products or services. Modern technology makes the process of promoting your business much easier than it has been in the past, however. All you have to do is make a video. Review the piece that follows to get terrific insight on what video marketing can do for you.
TIP! Tell viewers to perform a certain action in your videos. This is better known as the "call to action".
 

Video Marketing Techniques - Keep Your Message Short

Don't overstay your welcome in your video. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. If you feel you have to run long in your video, think about doing a series with several parts. Create videos to demonstrate different features and uses for your products. This helps those customers that have been having trouble and promotes the product to future customers.
TIP! Don't go at it alone. It can be difficult to come up with interesting ideas and angles for ongoing video marketing.
If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. This is a great way to keep them interested in what you're selling.
TIP! A personal connection with customers can be built through video marketing. Show your audience how your products are made or some funny things that go on in your office.
Find the tone that you want for your videos and stick with it. Remember that how-to videos are not necessarily required. Funny videos can work just as well. Take into consideration the item you are marketing and the audience you intend to reach. Consider these things, as well as your image, whenever you are thinking of your business tone.
TIP! When you've got a lot of great feedback, use it to create more videos. Put into practice what you've learned to improve the content and quality of your videos.
Bring along a video camera if you are attending any public events like trade shows and conventions. There will probably be some chances to interview other experts and document your experiences. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.
TIP! You cannot just put videos online and think they'll go viral overnight. You need to get it out there using social media and email marketing.
The best way to keep your viewers coming back is by keeping your videos interesting. The only thing you'll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility. You should try to make people want to see what else you have to offer. The more unique, interesting, relevant, and current your various publications are, the more likely they are to attract a high number of viewers.
TIP! When you put up a marketing video, know that you're going to have to moderate comments. Negative comments will convey a negative image of your brand and viewers will not feel comfortable about commenting if they see a lot of unpleasantness.
Don't let being camera shy keep you from using video marketing to promote your business. Give a prize to whoever can make the best video. Be sure to tell people that you will be using their videos in your marketing campaign.

Video Marketing Techniques - With Social Media

TIP! Start your video with a thought-provoking question or by mentioning an issue that many people have. Once your video is over, your audience should have some useful information they can use.
Successful video marketing utilizes other forms of social media for promotion. You must promote the video through social media, blogs and emails to your customers or friends. You need to get it out there for people to see.
TIP! Once your videos are online, you need to moderate and answer to the comments you get. Frequently, viewers have questions about your company and what you are offering, and they need a quick response.
Your video should be informative and concise. Internet viewers tend to have a short attention span. Try to keep your video under 5 minutes if you want to prevent people from wandering off mid-viewing. It doesn't matter how great your video is. If your viewers become distracted, then they will exit your video.
TIP! If you were a customer, what would you want to know about the product? Your customers may be wondering or thinking the same things. Provide them in video format for entertaining and easy digestion of the facts.
You should now have a good idea on how to best market your business using video marketing. There are millions of videos viewed online everyday, and yours could be one of them. So, this is why you ought to also use them. Use this advice; you will soon see your business flourish. video marketing horizontal

About Chuck Guyett

Chuck began his career in Marketing in 1998 both in the On and Off Line business arenas and has won numerous awards for achievement excellence. Chuck currently works from his home in Red Deer, Alberta - about a 1.5 hour drive from the beautiful Rocky Mountains. Chuck loves coaching and decided to take what he has learned over the past 2 decades to help others achieve their marketing and sales goals.

"Live Simply, Love Generously, Care Deeply, Speak Kindly, Leave the Rest to God."   Romans 5:1 NLT  

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