TIP! Having a mailing list for your clients to join is very important. Give your clients the opportunity to opt-in to signing up with a subscribe link or making their email address part of the ordering process.
TIP! Flashy websites look neat, but avoid making your website too distracting. Remember, you have just a few seconds to grab a visitor's interest when they arrive at your site, so making a good first impression is key.
TIP! The creation of a FAQ page is a great way to show off your merchandise. For all questions or issues on the site, you should have a good response that helps to alleviate any concerns the customer may have.
TIP! Your website should highlight at least one feature that is unique and remarkable. This will help you bring your niche target audience to your website.
TIP! Email is a very important factor in communicating with your potential clients. When you send emails to your customers, make it newsletter style and interesting.
TIP! Try putting a blog on your site and updating it regularly. Blogging regularly gives you an excellent avenue from which to communicate directly with your customers.
TIP! When designing your website use Flash and AJAX, sparingly. Even though it looks nice, it does not increase your search engine rankings.
TIP! Create a signature to put at the bottom of each e-mail you send, whether it's for a personal or business message. This is just like handing out business cards.
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