Most People Quit Network Marketing Within 90 Days
It is a fact that most people that attempt to start a network marketing business fail and typically are out within 90 days. I believe the reason for such a high failure rate is because of fear. People don’t like getting rejection and in particular being rejected by their friends or family. When the new marketer approaches their friends and family and get rejection they frequently believe they are not cut out for sales.
Seven Words “I Will Help You Build Your Business”
Online marketing is often a much better fit for people simply because they are not getting rejected by people that they know. Still, I believe an eclectic approach is better. So how does the new network marketer avoid becoming a statistic in that first 90 days? While there is no guarantee anyone will succeed, telling your new business partner that you will help them with their business can make all the difference in the world.
Begin With Your Warm Market and Then Move To Your Cold Market
If you can help your new network marketer get an immediate paycheck they are far more likely to stick it out. Get your new distributor/rep to create a list of 20 to 50 names and phone numbers that you can call together. Once he has gone through his warm market [people he knows] then you can start showing him how to prospect using social media.
ABC-Always Be Closing
Of course you always want to be encouraging your new business partners to keep a lookout for potential recruits as they go about their normal day and week. There are lots of people working jobs that they don’t like. One of my coaches told me, “some people will, some people won’t, so what”. The point is, we want to encourage our representatives to focus on the recruiting activity and less about the actual outcome. If our new reps are talking to enough people there business will grow.
Always Be A Mentor
Always be available to help your new business partners. It’s not about doing it for them, but rather doing it with them. It’s important to remember however, that you cannot make your new recruits want to have success. I always tell my people that if you carry your 50 bricks I’ll carry mine and then I follow up with – is that fair?