When I was first introduced to network marketing I had thought that what I was going to do was sell a product or service to people and if they weren’t interested in that then I would sell them on the idea of joining my business. Over the next few months I brought in a few people to market with me but my progress was really slow. I got a few customers but it was a lot harder than I thought it would be. My success in marketing didn’t really take place until I discovered a secret.

People did not want to buy products or services and they didn’t want to join my business which really confused me at first. What my mentor shared with me was that I was going about it all wrong. He told me that what I needed to do was to help people solve problems. Since my first business was in telecommunications I needed to show people that I could save the money off of their normal phone bills.

As for the people I was targeting to partner with me in my business, I needed to find out why they might want to have more money each month. Once I found out what my potential customers/business partners pain points were my marketing efforts really began to take off. This video explains that……

What Is Your Customers Hot Button?

Before you attempt to sell any product or service you need to know what it is you are selling.

  • What makes your product or service unique
  • Do you have a quality product or service and if so – why
  • Does your product save people money
  • Does your product say people time
  • Why is your product better than the competition

Knowing the above provide you with a good basis from which you can put together your sales presentation and advertising materials. In order to make a sale however, you need to know what it is your customer is looking for. Everybody comes to the marketplace with unique needs and if you attempt to sell to your market with the “one solution fits all” you are not going to have much in the way of success.

So what is a hot button? Watch this short video and apply what you’ve learned and your sales have the potential of going 10X.

 

 

How To Stop Struggling To Convert Leads Into Sales – Made Simple

Often when people begin their career in sales they attempt to push their reasons for purchasing whatever product or service they are selling onto their customer. As a result the customer often feels that he’s being pressured into making a purchase and will frequently respond with “I’ll have to think about it or I’ll have to talk it over with my spouse”. While there may be times when this is a genuine response more often it’s simply a way for the customer to ease himself out of the sales process.

It’s absolutely critical for the salesperson to find out what the buying motivations are of the customer and then make the sales presentation based on that. Today people are very sophisticated and they don’t like being sold, although they do love to buy.