Free Lead Generation –   Concept – Invest  / Learn / Teach

Imagine having 1000 leads requesting information about your business in a single day or 32 people signing up with you in a single day. It sounds like a lot of hype; however, a stay at home mom with the 2 ½-year-old was able to accomplish this in less than three months. The plan is so simple it doesn’t even seem possible, but it’s a matter of record.

Free Lead Generation – Step 1: 

Everyone is involved in a home-based business and wanting to use the Internet needs to learn how to do it. Network marketing is traditionally a warm market or friends and family type of business building. This means that in order to find people for your business you need to attract them.

The question is, how do you track them? Attraction marketing means that you provide people with something that is of value to them and as a result you form an ongoing relationship. Zig Ziglar said that if you help enough people get what they want he’ll get everything that you want.

Finding Lead Generation Content to Provide Value

  1. You can go on to YouTube and research the keyword lead generation, watch the videos that you find, take notes, and create a course that you can then share with people that need leads for their business.
  2. You can go to your local library or to online bookstores like Amazon or Audible.com and find books related to this topic and again create your own course.
  3. A simple way to do it is to join a community that openly shares lead generation training with its members. My Lead System Pro (MLSP) is the one I use and they already have the courses created. Since the content creation is already completed all I need to do is to simply provide the training to those that are interested.

Free Lead Generation – Step 2: Learn

Obviously, if you are new to marketing online, then the next step is to go through the content and learn it yourself. With my MLSP, they cover all of the various ways that you can generate leads using social media. So you don’t have to leave their system to learn everything you need in order to start teaching and helping others generate leads. This means, it’s not going to take you months to get the education you need to start putting your business into high gear and getting your own leads and building your team.

  1. Decide which type of social media lead generation system you want to learn and pick it from the training that they offer.
  2. Go through the content until you’re comfortable with it and can explain it to someone. Bob Proctor told me that you don’t understand something until you can first explain it.

Free Lead Generation – Step 3 – Teach

Using any of the free webinar software’s currently available online begin hosting free training. Of course, if no one knows you’re doing it it’s likely you’re going to be putting on the courses and be the only person in the audience. Doing a simple live stream announcement on Facebook and letting those in your newsfeed hear about what you’re going to be offering is a great way to make an announcement. You can also join MLM groups by searching MLM groups on Facebook and letting people know about your free training.

 Note:

I believe using MLSP  a great way to get this lead generation method working because it provides you with everything that you need to get it done…..

  1. Lead Generation Training
  2. Social Proof – Content Proven To Help People Build MLM Businesses
  3. Professionally Made Training Materials
  4. Professionally Made Lead Capture Pages
  5. Professionally Written Autoresponder Email Messages
  6. Analytic software – track the results to know what is working and what isn’t
  7. Duplicatable – everyone that uses your training method can have their own lead generation system

For me, I’m into simple. If someone is already created a completely generation system then why reinvent it. My coach told me to keep the main thing the main thing, and to keep things simple so that people will duplicate.

Free Lead Generation Method Summary

There are so many different simple ways to generate leads using the Internet that there is no reason why anyone can’t have 50 to 100 leads hitting their email tray every day. My recommendation is to find a system that’s already created that you can use to provide value to people wanting to build a home business on the Internet.

The system has to be simple, easy to duplicate, provide real value and have a proven track record of helping people. This takes the burden off you, since you have no history of success marketing online nor will many of the people who join your business.  The system works and all you do is show people how to generate leads for free online.

MLSP is my personal preference and I would encourage you to take it for a free test drive for 10 days and see for yourself. [When you take people through your lead generation training get them to take the system for a 10 Day Test Drive.] The test drive is only $10 and even the $10 can be refunded if a request is made before the 10 Day trial is over. 

TIP! As you try to generate additional leads, remember the consumer purchasing cycle as it has a potentially huge effect on your results. Consumers will search for information before deciding on your offer.

Running a business requires you to be very good at lead generating, if you want to be successful. If you don’t have sufficient leads, your business may fail. But, it can be tough to know where to get great leads. The following are some great suggestions and advice concerning new leads.

TIP! When using digital advertising, try creating landing pages for prospective leads. Using landing pages for the targeted ads that your leads see instead of general websites is much more effective.

Create landing pages specific to your digital advertising campaigns. Landing pages that are targeted to the exact ad that led them there are much more

effective than driving them to the general website. This is because you are giving them just what they have been looking for. If you place a contact form on that page, it will certainly help generate leads.

TIP! Lead values are key. Some leads aren’t going to work with your campaign at the time you’re working on it.

Incentives can have tremendous power in reeling in customers. For instance, offering something people need anyway often steers them toward your pitch. The more incentives you can provide, the more likely your new customer will make the purchase.

TIP! Make sure you have unique leads. Given how business and numbers work, you can easily overlook duplication of leads if you don’t have a good system set up.

Generating real leads is more likely to happen if you establish yourself as worthy of trust. Don’t use ads that have too much hype or are too garish. Keep your offers factual and current at all times. Always be up front with others, and you will secure a loyal fan base as a result.

TIP! Call people locally to see who might buy from you. Pitching your product or service to the local community and businesses will drive more business than you expect.

Understand the value of leads. Certain leads are likely not a good fit for your current campaign. Make sure you qualify the leads that meet your target or you’ll be wasting time and energy. Getting and using the good leads is what is going to make you successful.

TIP! Talking with businesses in the area that are similar to yours can be very helpful. A personal organizer could give a seminar on office organization, for example.

Deal with opt-out and privacy issues. People who have opted out or chosen not to receive any benefits you offer should not be followed up. You will not only waste your time contacting someone not interested in buying, but you should not send to anyone opting out for privacy’s sake.

TIP! Consider long-tailed keywords when you look for specific keywords to drum up leads. Never use a lot of them, but since they are targeted to a specific consumer these could really be helpful to you.

Make certain the leads you get are original. Given how business and numbers work, you can easily overlook duplication of leads if you don’t have a good system set up. Duplicated leads will not gain you any profit. Be sure that every lead that you generate is unique.

TIP! Speak to people while waiting in line. Friendliness rarely goes unrewarded! Make sure you don’t appear overbearing – get a feel of their level of interest before pitching to them.

Stay abreast of local events relevant to your business. For instance, if you are in real estate, is a wedding show scheduled in the near future? Newlyweds will need a new place, so try buying a table to let everyone know you’re available! Look at the classified ads for events which will be in your local community.

TIP! Allow blog visitors to subscribe to it. These subscriptions allow readers to be reminded about new content to be visited on your blog.

You may wish to speak to other business owners in your area. If you happen to be a landscaper, share your knowledge about seasonal flowers. Yoga instructors can give tips for easy stretches that can be done quickly through the day. Let your skills teach others and earn from it.

TIP! If you plan on buying a lead database, make sure it’s right for your needs. Your product or service may require a certain niche of prospects.

Talk to others when you find yourself waiting in line. Being personable is never bad, and you may be amazed by the sales connections you can make. Try not to barrage them with too much information about your product or service. Instead, use your conversation to figure out whether or not this is a potential lead.

TIP! Make sure that anyone who surfs to your website knows what to do the instant your page loads in their browser. Try taking a closer look at your landing page or website.

Look for subscriptions if you’re blogging. Subscriptions allow your readers and potential clients to stay updated with your content, products, and services through regular reminders. This is a great way to develop more leads. Blogging is a great way to produce leads through numerous new streams.

TIP! Keep in mind that lead generation is not all there is to marketing. You should only focus on this method for two hours a day.

Now that you have read this article, you should have a better grasp of the basic principles of lead generation. Use these techniques for your business and find more leads anywhere you look. Put the above suggestions into play and watch as your sales increase in your thriving business.