How to Build A Network Marketing Business
It Will Take More Than Just Recruiting...
Network Marketing – How to Avoid the Witness Protection Plan
Have you ever brought someone into your business believing that they were going to be a real powerhouse only to discover within several weeks that they joined the witness protection plan?
You ask yourself why would somebody with so much potential give up doing the business so quickly when they had so much potential?
My Brother’s Keeper…
It is easy to put the blame on your new sign up for quitting – they simply were not serious therefore it’s not your fault. I would challenge you though, to take a look in the mirror and ask yourself – were you more concerned about signing this person up to get a quick commission or helping them build a successful business.
Too many people approach network marketing as simply being a salesperson. Network marketing only works when you create a team that believes “Together
Everyone Accomplishes More”.
They sign new people up, collect a commission and then rinse and repeat. They have the misguided belief that they do this enough times they’ll end up with a large organization and a huge monthly residual income.
Only Just the Beginning …
Signing up a new team member is only the beginning task in building a successful network marketing business.
Consider for a moment, you are an employer and need to hire a new marketing representative for your company. You’re going to create an advertisement that would identify the qualities that you’re looking for in the person it’s going to fill this position. The next step is to begin interviewing the people who apply for the position.
Why? Because you want to find someone who you believe will be the best fit based on a number of factors like education, experience, appearance, communication skills, etc.
It is all too common in the network marketing industry for people to simply sign folks up because they have the money to join without any consideration as to why they would want to build a business or even be a fit with your team.
I remember one leader that said:
“Put a mirror under their nose and if mist forms on the glass – sign them up!… Next!”
I was so grateful I was not part of that person’s team.
Build Your Business by Caring
99% of the people you’re going to approach your business are struggling with some challenges that extra money coming in each month could either reduce or eliminate completely.
Your first objective when you approach people should be to find out what is going on in their life that your business could help them with.
Once you establish the problem that they are struggling to ask them if they are serious about looking for a solution to it. Once they tell you that they want to solve this problem that they have you share how you and your business opportunity can help them.
People don’t care how much you know until they know how much you care. Be genuine and sincere. Once you sign up your new team member, sit down with them and help them to write out their goals and why it is important to achieve them.
My First Two Coaches…
My coaches in network marketing didn’t do everything the same but one of the things that they were very consistent with had contacted me on a regular basis and encouraging me to contact them.
Local Coach [60 minutes from my home]
When I was building my business locally, we would have regular get-togethers at coffee shops and at each other’s homes to encourage, motivate and build camaraderie. In many ways, we became like a large family that cared for each other.
Online Coach [2000 miles from my home]
When I began my second business calling leads that I purchased I was on the phone almost daily with my coach. We would share funny stories of calls that we had, our frustrations and again we build camaraderie – we were a team.
This is course is a will is all I kind of funny because I worked at my business from my basement for about three years before I actually got to meet my coach in person and by that time our friends and grown so much, he was like a brother to me.
My Coach/My Leader/My Friend
Take the time to care about the people you bring into your business because your personal success is only going to be as great as that of your team. Treat your team like family and they will stick with you and your business will explode.
Chuck is Christian, a Husband, a Father, a Grandfather and a Foster Parent. Most of Chuck's working life has been devoted to serving others. Over the past 20 years, Chuck has helped hundreds of troubled and delinquent Youth cope emotionally as they went through a critical time in their lives.
In 2000, Chuck Guyett began what would later become a successful career in the Network and Affiliate Marketing industry. He got involved in sales when Pat (his wife Pat now of 40 years), was diagnosed with cancer and could no longer work.
Chuck has earned awards for leadership/sales achievements and has taught thousands of marketers how to sell using the phone.